We
are including the information below as one of our safety blogs - this important
initiative just began and is focused on reducing texting and driving. We hope
you join this vital safety effort as well as participate in this spirited
competition between Kansas universities. A video news conference featuring
state, business and university student leaders speaking on Don’t Text #Just
Drive is available at www.ksinsurance.org/justdrive/media.php.
Pledge
contest focuses on no texting while driving
|
Kansas Commissioner of Insurance Ken Selzer, center, and other officials
speak at a news conference kicking off the Don't Text #Just Drive campaign. |
Students and supporters of seven
Kansas universities can advocate for friendly competition this fall while
challenging themselves and others to stop texting and driving.
The Kansas Insurance
Department, insurance companies and governmental sponsors have created the
“Don’t Text #Just Drive” campaign to get university students and supporters to
pledge to stop texting while driving. “We
think this is a great way to promote a worthy goal of saving lives,” said Ken
Selzer, CPA, Kansas Commissioner of Insurance. “You pledge to not text and
drive, you pick your school and you cast your vote. Alumni, supporters and
students of these Kansas schools show their support for the campaign and
participate in a friendly competition at the same time.”
Supporters of each
participating university will be able to take the pledge two ways: Online or by
text messaging. The number of pledges each school receives will be compared to
its official fall 2016 enrollment to calculate a percentage. Results will be
tabulated and the winner announced during university athletic contests this
fall and winter.
Participating schools are
- University of Kansas, Kansas State University, Wichita State University, Fort
Hays State University, Pittsburg State University, Washburn University and
Emporia State University.
Voting began this week and
ends Nov. 22. Pledge votes can be cast by texting 50555 and choosing one of the
school keywords: KU, Wildcat, Shocker, Tiger, Gorilla, Ichabod, or Hornet.
Voters can also go online at engage.att.com/icwkansas. More information about
the campaign can be found at www.ksinsurance.org/justdrive.
Kendall Schoenekase, Miss Kansas 2016, is promoting the campaign as well. She has chosen “Stay Alive, Don’t Text and Drive” as her campaign issue during her reign as Miss Kansas. (Kendall is also participating in the safety blog series and will be featured next Monday, Sept. 26.)
I see that there is a plan to share the results of the contest but is there a plan to share the results of the effect this contest will have on the related issues?
ReplyDeleteChanging driver behavior and evaluation of an educational/awareness campaign is always challenging and can take several years before you see a positive impact. Evaluation of this program will include examining the number pledges and traditional and social media impressions. This information will help us plan additional opportunities to change this behavior.
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