Don’t Text #Just Drive


We are including the information below as one of our safety blogs - this important initiative just began and is focused on reducing texting and driving. We hope you join this vital safety effort as well as participate in this spirited competition between Kansas universities. A video news conference featuring state, business and university student leaders speaking on Don’t Text #Just Drive is available at www.ksinsurance.org/justdrive/media.php.

 Pledge contest focuses on no texting while driving
Kansas Commissioner of Insurance Ken Selzer, center, and other officials
speak at a news conference kicking off the Don't Text #Just Drive campaign.

Students and supporters of seven Kansas universities can advocate for friendly competition this fall while challenging themselves and others to stop texting and driving.

The Kansas Insurance Department, insurance companies and governmental sponsors have created the “Don’t Text #Just Drive” campaign to get university students and supporters to pledge to stop texting while driving.  “We think this is a great way to promote a worthy goal of saving lives,” said Ken Selzer, CPA, Kansas Commissioner of Insurance. “You pledge to not text and drive, you pick your school and you cast your vote. Alumni, supporters and students of these Kansas schools show their support for the campaign and participate in a friendly competition at the same time.”

Supporters of each participating university will be able to take the pledge two ways: Online or by text messaging. The number of pledges each school receives will be compared to its official fall 2016 enrollment to calculate a percentage. Results will be tabulated and the winner announced during university athletic contests this fall and winter.

Participating schools are - University of Kansas, Kansas State University, Wichita State University, Fort Hays State University, Pittsburg State University, Washburn University and Emporia State University.

Voting began this week and ends Nov. 22. Pledge votes can be cast by texting 50555 and choosing one of the school keywords: KU, Wildcat, Shocker, Tiger, Gorilla, Ichabod, or Hornet. Voters can also go online at engage.att.com/icwkansas. More information about the campaign can be found at www.ksinsurance.org/justdrive.

Kendall Schoenekase, Miss Kansas 2016, is promoting the campaign as well. She has chosen “Stay Alive, Don’t Text and Drive” as her campaign issue during her reign as Miss Kansas. (Kendall is also participating in the safety blog series and will be featured next Monday, Sept. 26.)



3 comments:

  1. I see that there is a plan to share the results of the contest but is there a plan to share the results of the effect this contest will have on the related issues?

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    Replies
    1. Changing driver behavior and evaluation of an educational/awareness campaign is always challenging and can take several years before you see a positive impact. Evaluation of this program will include examining the number pledges and traditional and social media impressions. This information will help us plan additional opportunities to change this behavior.

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  2. Anonymous9/23/2016

    What a great campaign! I just texted to 50555 Ichabod!! I hope a lot of people participate and raise a lot of awareness about the devastating results of texting while driving.

    ReplyDelete